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Motorsports Marketing – The Racers Group high …
https://www.theracersgroup.com/partnership-opportunities/motorsports-marketing/
Building a Motorsports Marketing Strategy using TRG Review your company’s current year business plan as well as its strategic 3 or 5-year plan to identify key Management-by-Objective (MBO) themes. Schedule some ideation time to brainstorm how a motorsports sponsorship and activation strategy can help deliver on those corporate objectives.
Auto Racing - A way to connect - Branding & Marketing Strategy
http://tpgbrandstrategy.com/marketing-articles/branding-articles/auto-racing-a-way-to-connect/
A program that open the door to build unique client relationships different than those found around the office. Auto Events, Race Marketing, Fun Drives, and related all work to build unique relationship with those who you hope to connect and build business relationships with, and at not that high a cost? By FARHAD MANJOOMARCH 27, 2015 Photo
Cusick Motorsports - Auto Racing Marketing, Experiential Marketing
https://cusickmotorsports.com/
Cusick Motorsports - Auto Racing Marketing, Experiential Marketing Stand out from the Crowd About Us Marketing & Business-to-Business Marketing & Business-to-Business Marketing & Business-to-Business Founded in 2021 by entrepreneur Don Cusick, Cusick Motorsports was created to revolutionize how business is done in racing.
Marketing Strategy that Revived the fate of Formula One
https://thestrategystory.com/2021/07/19/formula-one-marketing-strategy/
Annual Fee from Race Promoters: Race promoters (typically circuit owners or automotive clubs) pay Formula 1 an annual fee averaging $30 Million. While promoters were responsible for providing the necessary infrastructure, they kept the revenue generated from ticket sales and local sponsorships. Promotions accounted for 30% of revenues in 2019.
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