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A Process-Tracing Study of Brand Extension Evaluation ...
https://journals.sagepub.com/doi/abs/10.1177/002224379102800102
David M. Boush and Barbara Loken. Journal of Marketing Research 1991 28: 1, 16-28 ... A Process-Tracing Study of Brand Extension Evaluation Show all authors. David M. Boush. David M. Boush. University of Oregon See all articles by this author. Search Google Scholar for …
[PDF] A Process-Tracing Study of Brand Extension ...
https://www.semanticscholar.org/paper/A-Process-Tracing-Study-of-Brand-Extension-Boush-Loken/b0bda3c28748f40e0a6f38895eac95f04c3aee55
This study proposed and tested a conceptual model of consumer processing of brand extensions. The sequential flow of this model is described as follows: (1) consumer exposure to a brand extension…. 1. Highly Influenced. View 20 excerpts, cites background.
A Process-Tracing Study of Brand Extension Evaluation
http://www.personal.psu.edu/jxb14/M554/articles/Boush&Loken1991.pdf
A Process-Tracing Study of Brand Extension Evaluation Brand extension has been called "the guiding strategy of product planners in the 1980's" (Tauber 1988, p. 26). With such products as Zenith computers, Atari fax ma- chines, and Ivory shampoo, businesses attempt to use the equity built up in established brand names to help
Boush.docx - Boush D.M and Loken B 1991 A process …
https://www.coursehero.com/file/38434586/Boushdocx/
Boush, D.M. and Loken, B., 1991. A process-tracing study of brand extension evaluation. Journal of marketing research, pp.16-28. Farquhar, P.H., 1989. Study Resources. Main Menu; by School; by Literature Title; by Subject ... Boush D.M and Loken B 1991 A process-tracing study of brand extension evaluation Journal of marketing research pp.16-28 ...
Table 1 from A Process-Tracing Study of Brand Extension ...
https://www.semanticscholar.org/paper/A-Process-Tracing-Study-of-Brand-Extension-Boush-Loken/b0bda3c28748f40e0a6f38895eac95f04c3aee55/figure/0
A Process-Tracing Study of Brand Extension Evaluation @article{Boush1991APS, title={A Process-Tracing Study of Brand Extension Evaluation}, author={David M. Boush and Barbara Loken}, journal={Journal of Marketing Research}, year={1991}, volume={28}, pages={16 - 28} } David M. Boush, B. Loken; Published 1 February 1991; Computer Science
Boush DM and Loken B 1991 A process tracing study of …
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Boush DM and Loken B 1991 A process tracing study of brand extension from MANAGEMENT 1 at San Jose State University. Study Resources. Main Menu; by School; by Literature Title; ... Boush dm and loken b 1991 a process tracing study of. School San Jose State University; Course Title MANAGEMENT 1; Uploaded By AgentKangaroo4377.
D. M. Boush and B. Loken, “A Process-Tracing Study of ...
https://www.scirp.org/reference/ReferencesPapers.aspx?ReferenceID=981439
D. M. Boush and B. Loken, “A Process-Tracing Study of Brand Extension Evaluation,” Journal of Marketing Research, Vol. 28, No. 1, 1991, pp. 45-49. has been cited by the following article: TITLE: Interaction Mechanism and Strategy of Brand Relationship and …
Process Tracing in Case Study Research | Better Evaluation
https://www.betterevaluation.org/en/resource/overview/processtracing_in_casestudy_research
This resource examines some of the philosophy science issues related to process tracing, including the roles of causal effects and causal mechanisms in causal explanation and the logic of process tracing. It considers how process tracing stands in relation to common misunderstandings of case study methods and discusses the inductive and theory-testing …
PROCESS TRACING
https://www.intrac.org/wpcms/wp-content/uploads/2017/01/Process-tracing.pdf
The main purpose of process tracing is to establish whether, and how, a potential cause or causes influenced a specified change or set of changes. This is done by applying formal tests to examine the strength of evidence linking potential causes to the changes. Process tracing also involves testing alternative ideas about how change might have come about.
Process Tracing | Better Evaluation
https://www.betterevaluation.org/en/evaluation-options/processtracing
Process Tracing. Process tracing is a case-based approach to causal inference which focuses on the use of clues within a case (causal-process observations, CPOs) to adjudicate between alternative possible explanations. …
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