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FOUR KEYS TO THE AUDIENCE
https://d23tfy9qcn7fl2.cloudfront.net/images/sponsors/2018_Verizon_IndyCar_Series_Brand_Demographics.pdf
INDYCAR fans are active consumers. 3. INDYCAR FANS ARE A COVETED DEMOGRAPHIC. 69million. INDYCAR fans in the US There are. 66%of fans are male. INDYCAR fans have an average HH Income of $88,500+. 42% 41% 35% 40% 34% 41% 39% 39% 37% 39% 19% 20% 28% 21% 29% 20%. INDYCAR NASCAR MLB NBA NFL NHL.
INDYCAR, Motorsport Network Reveal Large Global Fan …
https://www.indycar.com/news/2022/02/02-25-fan-survey
Overall fan approval of the racing product is very high. INDYCAR’s top five attributes, as reflected by the survey, are: “competitive,” “exciting,” “entertaining,” “growing” and “dangerous,” with over 80% of the respondents viewing INDYCAR as “competitive.” Findings from the Motorsport Network INDYCAR Global Fan Survey indicate fans want to watch races live, …
IndyCar reveals results of massive fan survey – Motorsport Week
https://www.motorsportweek.com/2022/02/25/indycar-reveals-results-of-massive-fan-survey/
Overall fan approval of the racing product was very high, and ‘competitive’ and ‘exciting’ were two of the most used descriptors. The findings also include a look into the demographic of the fans that follow the series. 88 percent of respondents were male, which is not as balanced as series organizers would like.
IndyCar interest levels in the U.S. 2021, by age | Statista
https://www.statista.com/statistics/1107521/indycar-series-interest-age/
The IndyCar series is a racing championship for single-seater cars which is one of the five racing series organized by IndyCar. In a survey conducted in September 2021, 23 percent of respondents...
Just Who Is The IndyCar Demographic? - Oilpressure
https://oilpressure.com/2016/01/18/just-who-is-the-indycar-demographic/
A reader had suggested that IndyCar should fund a car or cars in the Chili Bowl, which took place this past weekend. For those that don’t know, the Chili Bowl is an indoor midget racing event that has taken place annually since 1987. It pulls from all midget associations and usually features a Who’s Who in USAC-type racing.
IndyCar fan survey delivers interesting surprises, …
https://motorsports.nbcsports.com/2022/03/07/indycar-fan-survey-surprises-reactions-romain-grosjean-pato-oward-helio-castroneves-scott-dixon-alexander-rossi-josef-newgarden-penske-andretti-ganassi/
The survey described IndyCar fans as “non-tribal” with nearly 70 percent following several drivers and teams or considering themselves impartial while being engaged instead by the series overall. Only 13 percent of fans supported one driver, and 8 percent cheered for only one team, above all others. MOST IMPORTANT COMPETITIVE ELEMENTS
IndyCar fans in the U.S. by age 2018 | Statista
https://www.statista.com/statistics/864186/indycar-viewers-age/
This graph shows the share of IndyCar fans in the United States in 2018, by gender. According to the source, 42 percent of IndyCar fans in the United States were aged 18 to 34. Share of IndyCar...
Nielsen on Indy 500/IndyCar fan demographics (42% 18 …
https://www.reddit.com/r/INDYCAR/comments/8ll2li/nielsen_on_indy_500indycar_fan_demographics_42/
Nielsen on Indy 500/IndyCar fan demographics (42% 18-34, $88.5k avg HH income) nielsen.com/us/en/... Great stuff. We have been hearing that Indycar is on the upswing, but real data like this is what potential sponsors want to see. I go out of my way to support brands that sponsor Indycar.
IndyCar Racing’s Data Challenge: Identifying Future Motorsport Fans
https://mediashift.org/2016/01/indycar-racings-data-challenge-who-are-future-motorsport-fans/
Based on Sports Desk Media data, IndyCar.com visitors are 73.1 percent male versus 23.7 percent female. Compared with Scarborough data, Hispanic women are 23.4 percent likely to be IndyCar racing fans, with Indianapolis seeing 51.4 percent of Hispanic women between 18 to 34 years being likely IndyCar racing fans.
INDYCAR, Motorsport Network Launch Global Fan Survey
https://www.indycar.com/sitecore/content/indycar/home/news/2022/01/01-10-motorsport-survey
By INDYCAR | Published: Jan 10, 2022. INDYCAR and Motorsport Network today launched the 2022 Global INDYCAR Survey, in partnership with Nielsen, aimed at capturing the views of racing fans around the world toward the sport. The survey is expected to be the largest NTT INDYCAR SERIES fan survey of its kind, operating in 11 languages across ...
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