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Pepcid AC: Racing to OTC Market Harvard Case Solution & Analysis
https://www.thecasesolutions.com/pepcid-ac-racing-to-otc-market-37861
The aim and objective of the JJM have been to enter Pepcid AC into the market before the SmithKline Beecham’s Tagamet and other competitors in the same category.\ Pepcid AC Racing to OTC Market Case Solution. It is important for Pepcid to gain market share and enter the market as a first mover advantage. The Pepcid must have a price advantage over competitors.
Case Analysis Pepcid Ac Racing to the Otc Market
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Get a verified expert to help you with Case Analysis Pepcid Ac Racing to the Otc Market Hire verified writer $35.80 for a 2-page paper Conversely, they could choose the second option, to bypass the recommendations of the advisory committee and take their case directly to the FDA with the goal of being the first to enter the market.
Case Analysis Pepcid Ac Racing to the Otc Market
https://educheer.com/research-papers/case-analysis-pepcid-ac-racing-to-the-otc-market/
BASES II also estimated cannibalization at 8% from prescription Pepcid and 11% from Mylanta antacid which is considerable. However, the better numbers to focus on are the percentages Pepcid AC is projected to take from its competitors, 55% OTC and 26% prescription (from Table E). 4 pages, 1873 words.
Case Analysis Pepcid Ac Racing to the Otc Market
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Pepcid AC: Racing to the OTC Market Introduction and Background In the late 1980’s and early 1990’s, the pharmaceutical industry began to experience a decline in sales. Many companies began to see the potential of the over-the-counter (“OTC”) market as a proactive and defensive strategy to counteract the generic threat and to reinvigorate market share growth …
Case Analysis Pepcid Ac Racing to the Otc Market - bartleby
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Pepcid AC Racing to the OTC Market The managers at Johnson & Johnson/Merck Consumer Pharmaceuticals Co. (JJM) have two options regarding their newest over-the-counter (OTC) drug Pepcid AC. The first option would be to pursue both claims of treatment and prevention, which would help differentiate their drug from other competitors OTC drugs that are also pending …
Pepcid AC: Racing to the OTC Market - Case Study Analysis
https://case-study-analysis.com/pepcid-ac-racing-to-the-otc-market-14700
Market entry Product positioning Time to market. by Charles King, Alvin J. Silk, Ernst Berndt, Lisa R. Klein. Source: Harvard Business School. 16 pages. Publication Date: Feb 04, 2000. Prod. #: 500073-PDF-ENG. Pepcid AC: Racing to the OTC Market Harvard Case Study Solution and HBR and HBS Case Analysis
Pepcid AC_Racing to the OTC Market_Business Case …
https://www.coursehero.com/file/19558077/Pepcid-AC-Racing-to-the-OTC-Market-Business-Case-Analysis/
Pepcid AC: Racing to the OTC Market Business Case Analysis The Johnson & Johnson/Merck (JJM) management team must determine their next move toward gaining FDA approval to sell Pepcid AC in the US OTC market after receiving a negative review from the FDA’s advisory committee. The pharmaceutical company has a goal of $66 million in retail revenue for the …
Pepcid AC Racing to the OTC Market Case Study Solution & Analysis
https://www.casequiz.com/pepcid-ac-racing-to-the-otc-market-187429/
Pepcid AC Racing to the OTC Market Case Study Solution & Analysis In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations.
Pepcid AC: Racing to the OTC Market Harvard Case Solution
https://www.thecasesolutions.com/pepcid-ac-racing-to-the-otc-market-14513
Pepcid AC: Racing to the OTC Market Harvard Case Solution & Analysis. Pepcid management must decide whether to risk it all in a race to be first in the over-the-counter market with a new means of heartburn. "Hide. by Charles King, Alvin J. Silk, Ernst Berndt, Lisa R. Klein Source: Harvard Business School 16 pages.
Pepcid AC Racing to the OTC Market Business Case …
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Pepcid AC: Racing to the OTC Market Business Case Analysis alternative #3 is the only one that will meet the first year revenue goal along with the secondary goal of being first to market. Historically, the FDA follows the recommendation of their advisory committee which already provided a negative judgment on the existing treatment and prevention claim package.
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