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Tracing Emergent Processes in Marketing Strategy …
https://www.jstor.org/stable/1251682
Tracing Emergent Processes in Marketing Strategy …
https://journals.sagepub.com/doi/abs/10.1177/002224298805200102
Using an exploratory case research approach in conjunction with network analysis, the authors trace emergent processes in marketing strategy formation and identify key organizational players. The concept of autonomous strategic behavior is explored and linked to strategic marketing processes in the firm.
Tracing Emergent Processes in Marketing Strategy …
https://www.semanticscholar.org/paper/Tracing-Emergent-Processes-in-Marketing-Strategy-Hutt-Reingen/8ba52408753956a10a3fb319fa8c28d3bbb59b5e
Though a process perspective has been adopted in emerging conceptualizations of strategic marketing, little attention has been given to process issues in marketing strategy research. Using an exploratory case research approach in conjunction with network analysis, the authors trace emergent processes in marketing strategy formation and identify key organizational players. …
Tracing Emergent Processes in Marketing Strategy …
https://www.coursehero.com/file/61807190/Tracing-Emergent-Processes-in-Marketing-Strategy-Formation-pdf/
View Tracing Emergent Processes in Marketing Strategy Formation .pdf from MGT 6267 at AMA Computer University. Tracing Emergent Processes in …
hutt1988.pdf - Tracing Emergent Processes in Marketing …
https://www.coursehero.com/file/92301315/hutt1988pdf/
View hutt1988.pdf from MARKETING 18187 at ESLSCA. Tracing Emergent Processes in Marketing Strategy Formation Author(s): Michael D. Hutt, Peter H. Reingen, John R. Ronchetto and Jr. Source: Journal
Tracing emergent processes in marketing strategy …
https://www.econbiz.de/Record/tracing-emergent-processes-in-marketing-strategy-formation-hutt-michael/10001051418
Journal of marketing.. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 1, p. 4-19
Tracing Emergent Processes in Marketing Strategy …
https://sk.sagepub.com/navigator/marketing-strategy/n22.xml
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What Is Emergent Strategy? With Benefits and Examples
https://www.indeed.com/career-advice/career-development/emergent-strategy-definition
Emergent strategy is an action model coined by author Henry Mintzberg that describes a business strategy that develops over time as a business balances its goals with changing circumstances. These strategies emerge after a business carries out a set of actions repeatedly to develop a pattern in its habits.
Emergent Marketing Strategies and Performance: The …
https://onlinelibrary.wiley.com/doi/10.1111/j.1467-8551.2012.00843.x
We propose a conceptual framework of antecedents and market performance consequences of emergent marketing strategies and test it with a sample of 214 UK enterprises. The results suggest that dimensions of market uncertainty (i.e. dynamism and complexity) and strategic feedback systems influence the formation of emergent marketing strategy. …
Emergent Marketing Strategies and Performance: The …
https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1467-8551.2012.00843.x
Although many process-based studies appear in the strategic management literature, little attention has been devoted to the formation process of marketing strategies. Drawing on enactment and information-processing theories, this study views the external environment as a source of information (i.e. enacted) and organizations as information ...
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